WordPress Sydney

👥 This is an In-Person/In-Real-Life (IRL) event!

Search is constantly evolving — and your WordPress SEO strategy needs to keep up. In this talk, I’ll unpack the current best practices, new trends shaping SEO in 2025, and how to implement them in WordPress without losing your mind.

You’ll learn:
✅ What’s changed in SEO (and what’s stayed the same)
✅ How Google’s AI updates affect your content strategy
✅ Which plugins and tools still matter in 2025
✅ Practical SEO tips you can apply today to improve rankings

📑 BONUS: Get my WordPress SEO 2025 Action Pack: A must-have checklist and toolkit for modern WordPress SEO.

🎯 Target Audience:
Content creators, freelance designers/developers, business owners, marketers using WordPress

👥 This is an In-Person/In-Real-Life (IRL) event!

The WordPress admin area can be overwhelming for clients, with cluttered menus, confusing options, and too many buttons.

In this talk, I’ll show you how to transform the WordPress dashboard into a cleaner, simpler, and more user-friendly experience your clients will love.

You’ll learn:
✅ How to declutter and simplify the admin interface
✅ Tools and techniques to brand and customise the dashboard
✅ Tips for streamlining content workflows and user roles
✅ What to avoid so you don’t confuse (or annoy) your clients

📑 BONUS: Get my Client Dashboard Makeover Blueprint – a practical guide to delivering a smoother backend experience.

🎯 Target Audience:
Freelancers, designers, and developers who hand off WordPress sites to clients

👥 This is an In-Person/In-Real-Life (IRL) event!

Managing clients doesn’t have to be chaos. In this talk, I’ll share practical ways to take control of your client projects — from clear proposals and bulletproof scopes to systems that keep everything on track.

You’ll learn:
✅ How to pre-qualify leads and avoid time-wasting prospects
✅ What to include in a winning proposal (and what to leave out)
✅ How to set boundaries and avoid scope creep
✅ The tools and templates to stay organised and look like a pro

📑 BONUS: Get my Client Control Starter Kit – proposal, scope and intake templates to streamline your freelance workflow.

🎯 Target Audience:
Freelance WordPress designers and developers, consultants, and solo operators

👥 This is an In-Person/In-Real-Life (IRL) event!

Growth is incredible — until your site crashes.

In this talk, I’ll show you how to scale your WordPress site to handle more traffic, content, and complexity without sacrificing performance.

We’ll also walk through a real-world example of scaling WooCommerce for a high-traffic event.

You’ll learn:
✅ How to identify performance bottlenecks before they become a problem
✅ Hosting strategies and server tweaks to improve scalability
✅ Caching, database, and media optimisation tips
✅ A behind-the-scenes walkthrough of a high-traffic WooCommerce setup

📑 BONUS: Download my WordPress Scaling Blueprint – a checklist and toolkit to prepare any WordPress site for growth.

🎯 Target Audience:
Developers, business owners, ecommerce site operators, advanced freelancers