A content measurement model
Measuring content is harder than it seems.
You spend a huge amount of time making content, but how do you know it is actually working?
Elle Geraghty has developed a model to assist you in breaking down the elements of content measurement and improving your content game.
You will come away from this talk with a clearer path to measuring content and greater confidence that all your hard work is aimed in the right direction.
Elle Geraghty, Content Strategist at Elle Geraghty Content Strategy
Elle Geraghty is a consultant content strategist from Sydney Australia who specialises in large website redesign.
Over the past 15 years, she has worked with Qantas, Atlassian, the Australian Museum, Virgin Mobile Australia and all levels of the Australian government.
She also teaches and coaches content strategy .... and through all this work she has developed a great model to measure your content effort, no matter the type of content you make.
