Startup Grind Stockholm

In an era where food choices increasingly reflect our values, sustainability concerns, and health awareness, plant-based cuisine has evolved from niche to mainstream—creating unprecedented opportunities for innovation and entrepreneurship.

Welcome to our exclusive fireside chat with Gustav Johansson, founder of Jävligt Gott (Sweden's largest vegan food blog) and creator of Jävligt Gott Academy. Named one of Sweden's super communicators and among Sweden's 33 young sustainability talents under 33, Gustav has published three acclaimed cookbooks and built a business focused on making sustainable food accessible to all.

In this fireside chat, we'll discuss:

How plant-based entrepreneurship creates both business success and positive impact
The evolution of vegan cuisine from niche to mainstream—and where it's heading next
Building influential platforms that drive cultural change through food
Strategies for scaling sustainability-focused food businesses and reaching new audiences
How restaurants and food service companies can successfully transition to more plant-based offerings
The intersection of gastronomy, business, and climate action
Challenges and opportunities in the growing plant-based market

Whether you're a food entrepreneur looking to capitalize on the plant-based revolution, an investor seeking the next big food innovation, a brand wanting to strengthen your sustainability credentials, or simply passionate about the future of food, this conversation will offer valuable insights into one of the most dynamic sectors in today's business landscape.

The discussion will be moderated by Naimul Abd – Regional Director Nordics at Startup Grind, CEO at Connect East, CEO at SweBAN, Nordic Head for Founder Institute, Nutty Ventures, and Founders Live, and Founder of Brim – Brands for Impact.

👉 Register now to learn how plant-based innovation is reshaping food culture and creating opportunities for entrepreneurs who want to build successful businesses while contributing to a more sustainable world.

Agenda

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Speaker

Gustav Johansson - Jävligt Gott (Founder and CEO)

I am a value and result driven entrepreneur, changemaker, influencer and blogger. I work full time as an entrepreneur and food blogger at Jävligt Gott.se - Sweden's larges vegan food blog. My aim is to help and inspire people towards a more sustainable way of life through what they eat.
I have a long background from the civil sector where I've w…

Hosted By

Naimul Abd, Regional Director Nordics Startup Grind

Naimul Abd is a leading Nordic Ecosystem Builder and coaches more than 500 entrepreneurs per year. A finalist in Nordic Startup Awards 2023, he is Regional Director Nordics for global startup ecosystems including Founder Institute, Startup Grind, and Founders Live. He has headed several EU funded acceleration programs, transformed advisory services, events, and partnerships at a government funded social impact organization, and moderated leading startup events like Stockholm Entrepreneurs Day, Nordic Startup Festival, and Nordic Pitch Battle. Naimul is also a serial entrepreneur and an angel investor with a portfolio of impact startups. He has previously worked in the corporate sector as a strategic marketing & insights consultant for more than 20 multinational brands including Nestlé, Coca Cola, Honda, Tetra Pak. He has also tripled the topline of a fashion retailer as their marketing head and held leadership positions at advertising and research agencies. Naimul holds M.Sc. in Marketing and M.Sc. in Entrepreneurship from Sweden and, in his free time, he makes music and loves to write. His favorite quote? “The best way to predict the future is to create it,” by Peter Drucker.

Vera Ulitenko, Community Lead

I help startups and established companies define their unique identity and effectively communicate their value to customers.

Currently, as a Product Marketer at Yepstr, I enhance product adoption and customer experiences through data-driven communication.

I have successfully developed go-to-market strategies and managed product launch campaigns for 10+ ventures in Russia and Sweden.

My diverse background encompasses expertise in brand and communication strategy, go-to-market strategy, marketing automation, creative storytelling, and communication project management. I thrive on bringing creativity, strategy and structure to every project I tackle.

Christina Egerström, Community Lead

Peggie K. Ovesen, Partnerships Lead

I’m passionate about the startup journey and driven to build solutions that are good for both people and the planet. With a background in tech and business, I’ve led product development in deeptech startups across fashion, fitness, and entertainment.

My experience spans from marketing and sales at the multinational brand Nestlé to launching MVPs for early-stage startups — giving me a well-rounded perspective on building purposeful, scalable solutions.

I believe in the power of collaboration and in creating products where innovation and impact grow through shared purpose.

Outside of work, I’m a wine enthusiast , enjoys playing tennis, meditation, hiking, and weightlifting. I am always embracing new challenges that fuel personal and professional growth. Message to all- “alone we go fast, but together we go far.”

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Google Cloud (https://cloud.google.com/resources/content/future-of-ai-report?utm_source=events-with-google&utm_medium=et&utm_campaign=FY25-Q1-NORTHAM-SMB31054-website-dl-AIThoughtLeader-52420&utm_content=startup-grind&utm_term=-&hl=en)

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 600 cities and 125+ countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.

Complete your event RSVP here: https://www.startupgrind.com/events/details/startup-grind-stockholm-presents-from-plate-to-planet-building-sustainable-food-businesses-w-gustav-johansson/.