
What we’re about
Smart Cookies is a quarterly event run by Unfold, a UX and technology studio based in Bristol, that creates custom web apps and websites.
Smart Cookies is a vibrant community where business and entrepreneurs come together to learn and connect. Each event features an engaging panel discussion on a theme relating to building and scaling successful businesses.
It's specially designed for founders, entrepreneurs and seasoned business leaders to learn, connect and collaborate in a friendly, supportive environment. It's a great opportunity to meet new people, make connections and join a community of smart cookies.
Come along and be inspired or - if you’d like to share your own experiences - why not contact us about becoming a speaker?
Sponsors
See allUpcoming events (1)
See all- Closing the gap: Aligning sales and marketing for better resultsEngine Shed, Bristol£5.00
Join us for our next Smart Cookies, where we'll tackle one of the biggest missed opportunities for businesses - effectively aligning your sales and marketing strategies for maximum growth.
In today’s business landscape, companies are facing the challenge of deciding where to allocate their time and resources most effectively in order to generate leads. Is it sales, marketing, brand or a combination of them all? How can you ensure your sales and marketing teams are working together when historically they work independently from each other? How do you navigate the complexities of lead generation and customer loyalty in 2025?
This panel will dive into crucial questions such as:
- How can businesses balance short-term revenue targets with long-term brand growth?
- What’s the key to making sales and marketing work together seamlessly?
- Is outbound lead generation still effective in 2025, or is inbound the way forward?
- How do you create marketing campaigns that don’t just attract traffic but actually drives pipeline?
- Which sales and marketing metrics are misleading, and what should you really be tracking?
- What are the underrated growth strategies you should be paying attention to in 2025?
Join our expert panel of industry leaders as they explore these topics and share actionable insights. You’ll leave with fresh strategies to:
- Boost your sales and marketing efforts,
- Improve alignment between your teams, and
- Navigate the evolving landscape of business development.
Don’t miss this opportunity to network, learn, and gain valuable insights into how to enhance your business’s sales and marketing performance!
Meet our expert panel
Ingrid Anusic, Marketing Director
As a B2B Marketing Director with 14 years in fintech including Moneyhub, NMI and Creditcall, Ingrid helps start-ups scale by enhancing brand visibility and credibility, fostering partnerships and driving growth, both digitally and face-to-face.Jon Payne, Commercial Director
Jon Payne is the go-to Commercial Director or VP of RevOps - depending on how much his clients enjoy American job titles. He helps ambitious businesses across manufacturing, software, events and the arts unlock profit through creativity, process, and automation. With 30 years of experience running his own businesses - including Noisy Little Monkey, a renowned SEO and HubSpot agency.Jack Thompson, Head of Client Success
Jack believes that Karma applies to business as much as it does to life in general. This means he shares his knowledge and time to help others wherever he can. Jack is Head of Client Success for independent software development company Ghyston, with 19 years experience of consulting at C level in organisations from startups through to global corporations.-------------------------------------------------------------------------------------------------------
Smart Cookies is a quarterly event organised by Unfold, a UX and technology studio based in Bristol, that creates custom web apps and websites.
Please note:
- Location - Engine Shed, Station Approach, Bristol
The Engine Shed if fully accessible to everyone, with wide doors, lifts and accessible toilets. If you have any questions on accessibility or specific requirements, please do not hesitate to get in touch. - Doors will open at 6pm and the event starts at 6.30pm. We will allow plenty of time for food, drinks and networking.
- Tickets are non-refundable.
- Places are limited so grab your tickets now!