Note: This event is hosted in partnership with the Bay Area Content Marketing Meetup.
When it comes to Account-Based Experience (ABX), content isn’t king — relevance is. We will walk you through a proven framework for crafting a content strategy that connects with real people inside real target accounts.
You’ll learn how to uncover account-level insights, develop personalized content that resonates with specific personas, and distribute it across the channels that matter most. More importantly, you’ll see how to integrate your efforts with sales and measure what’s working — and what’s not.
Whether you’re targeting a few high-value logos or hundreds of lookalike accounts, this session will give you pragmatic tools and actionable takeaways to elevate your ABX game.
Presenters
- Ash Kakhandiki, CEO and Founder, Campaign Like a Pro
- Jayanth Vijayraghavan, CTO and Co-Founder, Campaign Like a Pro
You’ll walk away with:
- A process to conduct deep account research that uncovers actionable insights
- A framework for creating 1:1, 1:few, and 1:many content aligned to buying stages
- Tactics for choosing the right mix of channels to maximize engagement
- Ideas for orchestrating sales and marketing touch points to drive conversion
- Tips for measuring content effectiveness at the account level
🎁 Bonus: All attendees will receive a set of customizable ABM content plan templates to put these best practices into action immediately.
