Talk About Numbers | Product Analytics

The event will be in English.

Pizza and drinks are sponsored by Ustream (http://www.ustream.com/). Your only responsibility is to bring your enthusiasm.

If you cannot attend in person watch the live stream here (http://www.ustream.tv/channel/productbp?experiment=1).

Speakers:

• Tomi Mester (https://www.linkedin.com/profile/view?id=134794196) (BI Analyst & Owner @ Adatlabor.hu): The secret relation between data, e-commerce and Mel Gibson

The "datadriven business" expression came to be a really fancy expression in the recent years. Before you may think it's just a cliché, I'll show you 3 real life e-commerce case studies, where data showed us the most unexpected conclusions and became a game-changer... And how Mel Gibson comes into the picture? Well, come to my talk and you will learn that!

• Laura Szabó (https://www.linkedin.com/profile/view?id=50976635) (Head of Product @ Arkon, ingatlan.com): How we do data-driven product design and pricing?

What do you do, when your competitor offers something similar for free? Case study about challenges in designing ingatlan.com’s B2C service.

• Gergely Kovács (https://www.linkedin.com/profile/view?id=313180107) (Head of Analytics @ Secret Sauce Partners): Analytics 4 QA

When you have 40 million users, you also have 40 million QA testers, who speak to you through behavioral data. Let me give you a brief introduction how to use these data for UI testing, algorithm verification, data recording check-ups, and bug hunting.