From Data to Decisions: Integrating Machine Learning and AI into Power BI

Explore how the Port of Portland is blending machine learning and AI with traditional BI to support operational and customer experience insights. Using the PDX terminal passenger‑arrival forecasting model and the Customer Experience Scorecard as examples, we’ll trace the end‑to‑end data journey – from raw data to Databricks pipelines to Power BI. The session emphasizes practical design considerations for surfacing AI‑generated data products or advanced analytics in a way that’s intuitive, trustworthy, and actionable for business users.