What we’re about
NYC User Experience & Digital Product Designers is a community for designers, researchers, and product thinkers shaping the future of digital experiences. Whether you’re in UX, UI, UXR, or digital product design, this group is all about sharing insights, exploring new trends, and connecting with like-minded professionals.
We dive into everything from user research and interaction design to emerging tech, AI, ML, CV, AR/VR, and the evolving role of design in product development. Through talks, workshops, and meetups, we’ll explore how to create better, smarter, and more human-centered digital products.
If you’re passionate about design, curious about product strategy, or just looking to connect with others in the field, you’re in the right place!
Upcoming events (1)
See all- UX Analytics Workshop, Shopify E-commerce Case Study + Kim C Market16 W 61st St, New York, NY
- Date & Time: Friday, May 2 | 6:30–8:30 PM
- Location: NYIT, 16 W 61st St, NY, NY 10023 (11th Floor Auditorium)
- Description: Join us for an in-person session focused on real-world UX strategy, analytics, and AI tools for digital product design. We’ll walk through the real-world Shopify case study of Kim C Market, discussing the UX challenges and opportunities of running a culturally specific, high-conversion e-commerce experience. Following the demo, we will shift into a hands-on analytics workshop that explores user testing, behavioral insights, and AI-driven design feedback loops.t.
- Speakers: Woohee Byun, Samantha Guzman, Elizabeth Ward, Roshan Pereira, Joee Cortes
- RSVP: https://forms.gle/3zTPGQ9qPycxwpaH7
What We’ll Cover
Case Study Deep Dive: Kim C Market- Shopify design/development lessons
- Analytics behind user behavior, bounce, and conversions
- Why “generic best practices” fail without behavior-driven data
UX Analytics Hands-On: Eye Tracking + Heatmaps
- Try out Tobii Pro and Microsoft Clarity
- Discuss real-time eye movement tracking vs. scroll/click heatmaps
- When to use each — and what insights they actually deliver
Training GPT: Reducing Hallucination via Intent Modeling
- Explore hallucination in AI-generated UX content
- Compare structured vs. unstructured inputs
- Train GPT through utterance modeling and CI (Conversational Interface) framing.
Light refreshments provided
Hosted by: NYIT + Kevin & the NYC UX & Digital Product Designers Team
