Marketing Agility Community

How important is a consideration of culture when it comes to marketing strategy?
As leaders how can we balance behavioural and culture issues with the practical side of making things happen, and driving the results our business needs?

We’ll be digging into these issues and more when we meet with our expert marketing leadership panellists in the first of our discussions around marketing leadership.

• How can leaders increase marketing agility through culture?
• Why is culture so important for an agile organisation?
• What can leaders do so that culture drives sustained success?
• Are we all leaders? The leader/follower relationship

You'll leave with a stack of useful resources — from the Agile Business Consortium’s Culture Matrix to many other thought-provoking tools and ideas. Expect new links to explore, fresh perspectives to consider, and inspiration you can put into action.

“We can only control our own behavior and we need to start with ourselves.”
L. David Marquet, author of ‘Turn the Ship Around!’

When you think about leading marketing, do your thoughts turn to the team that is to be ‘led’? It feels natural to do so, and yet the paradox of leadership is that it starts with ourselves. Leading ourselves is hardest of all, and yet experience and evidence shows that this is where great leadership starts. Modelling the behaviours we wish to see, changing culture from the top, and creating psychological safety by showing our own vulnerability. In short, leaders create the environment needed for others to succeed, and start with themselves.

In this event, we’ll be sharing our knowledge and experience around leading with self awareness. With three expert panellists to enrich our discussion with their own insights and experience, we’ll explore topics such as:

• Sources of feedback
• Emotions and self control
• Confidence and assertiveness
• Trusting yourself, and others
• Agile and styles of leadership

Marketing leaders have a lot of plates to spin! Amidst what can feel like a frenetic atmosphere in a busy marketing department, how do we find the time, and the calm, to work first on ourselves?

This event will be inspired by the work of the Leadership Trust, David Marquet, and the Agile Business Consortium.

Expect to leave with new inspiration and fresh ideas.

When it comes to campaigns and advertising, marketers know all too well that the language we use impacts outcomes and results. But what about the language we use in our leadership? The words we use, the way we phrase, our tone and our body language will influence our success as leaders.
In this third session on leadership, we ask our expert panellists:

• How can leaders both direct and collaborate?
• What is the language of authenticity and vulnerability?
• What are the risks of the saying:doing gap?
• What can we learn from the language of Agile leadership?

In this discussion, we’ll draw on thinking from neuroscience, neurolinguistic programming (NLP) and the world of agile. Expect to leave with a list of books to read and new links to explore!