


Paid Promotion Offering


Targeted Event Announcements
- Reach Meetup members by email & in-app messages
- Targeting based on user’s interests, group membership, and geography
- High CTR and RSVPs
- Ideal for regional or global conferences

Targeted Promotion Case Studies

devFest
The GDG North America team used Meetup’s targeted event announcements to boost attendance to their GDG DevFest Silicon Valley 2020
- Target audience: active users interested in tech around the world
- 5,005 RSVPs were generated from the Meetup promotional campaign sent to 1M+ Meetup members
- Meetup has shown to be the most performant platform in terms of driving traffic to the event page and getting RSVPs:
- Meetup drove 58% of the traffic to the event page (vs 19% with LinkedIn and 18% with YouTube)
- Meetup contributed to 77% of the total RSVPs

Consensus
To promote their Consensus 2022 event, CoinDesk partnered with Meetup to grow their outreach with an exclusive offer for Meetup users.
- Target audience: Active users interested in blockchain, crypto, Web3 and NFT in 5 US states: Texas, Colorado, Arizona, Florida and Oklahoma.
- The promotion message was sent to 23K+ Meetup users
- It generated 1337 Registrations (6% RSVP Rate) and 836 show-ups to in-person events (3.6% Show-up Rate)

VS Code Day
Microsoft used paid promotion on Meetup to host their first official Visual Studio Code event
Target audience: Active users interested in tech around the world
- The promotion message was sent to 773K+ Meetup users
- It generated 7,525 RSVPs (0.96% RSVP Rate)and 8,154 joiners (1.05% Join Rate)