Content testing - the good, the bad, and the highlighter method
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For our April event, we’re very excited to have Grace Roche from Cuvva sharing her experience of content testing. Cuvva is a car insurance app working to provide radically better insurance.
Cuvva started doing content-specific testing early in 2020. Armed with nothing but Medium articles and determination, they’ve tried a lot. Grace is here to talk about everything they’ve learnt from methods through to participants to set you up for success.
Grace is a content designer at Cuvva specialising in in-app, mobile-first design. She has an MSc in Marketing and a BSc in Psychology - both of which underpin her strong understanding of humans and how they interact with products.
Hope to see you there!
Content Designers Ireland Organisers