The Final Countdown: Syncing Product & Marketing

Hosting Company: Cognizant

Event Description:
One of the hardest parts of product management is product launch. It's what we have the least direct control over as PMs, and we have to rely on our colleagues on the commercial side of the business to represent our products.

In this panel, we'll discuss what it takes to ensure a smooth and successful product launch and what to do when there are early signs that your product isn't being received the way you'd hoped.

--Panelists--
Gwendolyn Smith - Gwen is the director of product marketing for TransUnion's portfolio of analytic solutions, Data Science consulting, and global tech partnerships. Gwen's experience spans a broad range of industries, including Fintech, Automotive, and real estate.

Virginia “Ginny” Graves - Ginny is a seasoned product manager with experience working with global companies of all sizes across multiple industries. She has launched new products and capabilities to both mature and nascent markets. With a background in data and analytics, Ginny is interested in how product teams can leverage data as a feedback loop for user behavior and sentiment and make more informed, strategic decisions. Ginny also co-leads the innovation and AI initiatives at the Chicago Cognizant Moment studio.

--Moderator--
Laura Graves - Laura Graves is Partner and Head of Product at Gritmind, a Chicago-based firm helping mid-market and enterprise companies accelerate AI readiness and deliver high-impact custom software and data solutions. With nearly two decades of experience leading complex product initiatives, she brings a sharp focus on aligning product strategy with business outcomes.

AGENDA
5:30 PM - 6:00 PM --- Food & Mingle
6:00 PM - 7:00 PM --- Presentation and Q&A
7:00 PM - 8:00 PM--- Networking