Turn your passion into a business. Promote, grow, and even scale your business through genuine connections all on Meetup. Join Luc Bouchard, Career Coach and Organizer of the Bare Bones Communications Network for a discussion on how he leveraged Meetup to start a new business venture during the pandemic.
Learn how to attract the right audience to your events, make industry connections that can help your business grow, and promote your brand. Start your own business-focused group on Meetup.
Main Takeaways:
- My process was really about bringing value and building community. The formula is really simple, “offer value, offer value, offer value, then ask.” So many people are offering services for free, so you have to provide value. Offering value and then selling from there.
- I challenge people to think about what success means to them. If your measure of success is large numbers of people coming to your webinar or converting sales immediately, there’s a chance you can be disappointed. If your point of entry is “what can you get out of it?” I don’t think that’s a great start. I think that people on Meetup are coming for a community.
- If you’re starting from scratch, here are some tips:
- Know your sphere of expertise
- Differentiate yourself/product
- Take your time developing content
- Know your target audience
- Know your audiences pain points and how your content will make an impact on their lives
- Know your goals
- Dedicate time to learning the ‘ins’ and ‘outs’ of Meetup
- Be ready to serve
Top Q&A Questions:
- I’m at the stage where I’d like to charge for my events, what are my next steps?
- It’s really that simple formula of “value, value, value, ask.” Consider giving your best content away. If you can bring a lot of solid content to people, they’ll ask, “what else can I get from this person?” I would err on the side of caution. If you can offer for a bit less, do it. And work your way up.
- How do you avoid audience drop off?
- You can do SurveyMonkey and ask what worked. Also asking “what would you like to get from this?” before the event.
I think people think they know what people want. But when you ask them, you can be quite surprised.
- You can do SurveyMonkey and ask what worked. Also asking “what would you like to get from this?” before the event.
- How does Meetup Pro help you manage your groups?
- There’s analytics within Pro that you can use. But the beauty of Meetup is that they’re doing the vetting for you and pre-qualifying people for you.
You can send out messages to each group or blanket message and it has helped to save a lot of time. You can do templates for webinars and implement it across the board. Your leverage across 20 cities is the brilliance.
- There’s analytics within Pro that you can use. But the beauty of Meetup is that they’re doing the vetting for you and pre-qualifying people for you.
Additional Resources:
- If you’re interested in learning more about Meetup Pro or starting your own network, learn more here.
- Bare Bones Communications Website
- On August 28, Luc is hosting his own webinar on how to monetize Meetup.
Last modified on June 23, 2021
