We are stoked to announce that at our next meetup we will have two rapidly growing local startups (Antavo & Tresorit) with us to talk about their lessons learned in sales.
6pm- - Arrival
6:30pm-7:15pm - Gabor Farkas (Tresorit) // How to Create a Marketing Funnel that Generates B2B Sales
7:15pm-8pm - Mattia Namar (Antavo) // How to Close Enterprise Sales Deals
8pm- - Networking
// Gabor Farkas (Head of Acquisition Marketing at Tresorit) How to Create a Marketing Funnel that Generates B2B Sales
Startup marketing success is often measured in making headlines at TechCrunch and The Next Web. You’re happy for the great coverage, but what next? Without customer onboarding and a good product, the buzz will not lead to real growth. To achieve success that translates to real business results, marketing has to work hand-in-hand with sales, customer support and product development. We believe that there are no growth hacking silver bullets: what worked one time might lead to a failure the next time and you’ll only learn from your own experience. Come and join our workshop where we will share what we at Tresorit learned from our own success and mistakes and provide some insights on how you can use your learnings to create a scalable funnel that generates sales, growth and success.
Gabor Farkas is the Head of Acquisition Marketing at Tresorit, a Swiss-Hungarian cloud provider. Their founders set up Tresorit in 2011 as they didn’t trust mainstream file sync apps and wanted to create a service with end-to-end encryption at its heart. With their international team of close to 100 engineers, marketers, customer support and sales professionals Tresorit now enables more than 20,000 organizations and 100,000+ individuals to work and collaborate safely in the cloud.
// Mattia Namar (VP of Italy at Antavo)
HOW TO CLOSE ENTERPRISE SALES DEALS.
Mindset, Process & Tactics
- A few keywords
- Antavo’s old Sales Funnel
- Intro to SPIN Selling
- Antavo’s New Sales Funnel
Mattia Namar is the VP of Italy at Antavo, the leading customer loyalty technology platform for retail in Europe. Throughout his career, he has had the chance to conclude business with professionals ranging from small business owners to Senior Executives at large corporations. Some of his clients have included large NGOs, banks, pharmaceutical companies and globally recognized fashion brands. Door-to-door sales, cold calling, account management and enterprise sales are some of the
skills he has honed over his almost 10 years of experience in sales.
Before committing to Antavo’s mission and values, Mattia started his professional journey as a water polo player but he quickly realized this would not have been his career path. He worked also for several IT and Service vendors in Italy before joining Procter&Gamble in 2014 as a Sales Account Manager, where he stayed for over two years. A few years later, Mattia moved to Budapest, where he joined Tresorit as an Enterprise Sales
Executive, serving clients from Singapore to Mexico and all throughout Europe. He is now helping international fashion brands and retailers build their retention strategies using an advanced SaaS loyalty technology solution.