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[Angol nyelvű meetup] Vendégünk lesz Jaime Levy, a UX Strategy című könyv szerzője, és Sarah Dzida, UX and Content Strategy Consultant.

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Our Program
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18:30
Start the conversation, meet new people. Aaand pizza!

19:00 Talks (in English)

What the hell is UX Strategy and why it’s crucial?!

User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will start with a primer covering topics such as business strategy validated user research, disruptive innovation, and why your product must deliver superior value through a “killer” user experience. The business case of Airbnb will be deconstructed so you can see how they started (by running experiments), ambitiously scaled (with growth hacking techniques), and monetized their value proposition (with an innovative business model).

The second presentation will demonstrate how to use and adapt the tactics in the UX strategy toolkit.

Jaime Levy is an author, college professor and User Experience consultant based in Los Angeles, California. Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" (http://shop.oreilly.com/product/0636920032090.do) was just published by O'Reilly Media. Jaime heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She also teaches a graduate level UX design and strategy course in the Viterbi engineering school at the University of Southern California.

Sarah Dzida is a UX design and content development consultant in Los Angeles. She builds wireframes, sitemaps, prototypes and all the other fun deliverables clients like to get. Her specialty is finding UX opportunities through content. In addition to working with startups, agencies and enterprises, she writes articles, essays and poetry. They've been featured online, in print and at the Architecture + Design Museum in Los Angeles. She helped develop the book UX Strategy by Jaime Levy.

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Afterparty in Apacuka (Nagymező u. 54.)
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The event will be in English.

If you can't make it in person, you can still tune in and watch the live stream at our Ustream channel. (http://www.ustream.tv/channel/uxbp)