What we’re about
Human Centred Design (HCD) UAE, formerly User Experience (UX) UAE, was born from Designers new to the region and wanting to share experiences and grow the UAE Design community. The mission of this meetup is for Designers to get together and talk about best practices and emerging techniques in Human Centred Design. We welcome people from all backgrounds interested in design. We meet as often as we can and in the spirit of further education set an optional reading component from a book related to the topic of discussion. Details of the books read and the upcoming reading list will be published in advance. You can be ensured of a lively discussion on all things design.
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See all- Designing Across Cultures: Insights from The Culture Map (Abu Dhabi)THE BRIDGE | Wellness Hub, Abu Dhabi
We’re going back to our roots! In our first few years back in 2013–14, the Human Centred Design UAE community began as a UX Book Club, where we came together to explore ideas and spark discussions through the lens of great reads. This month, we’re revisiting that tradition with an engaging deep dive into Erin Meyer’s The Culture Map.
This highly acclaimed book unpacks the complexities of cross-cultural communication and provides a framework for understanding the diverse ways people think, lead, and collaborate across the globe.
Hosted by Jonathan Steingiesser, the session will feature an incredible lineup of panelists:
Maryam Hassani – Co-founder and CEO of Zealous, Maryam is levelling the playing field in emerging tech through AI code generation and testing. She has supported over 40 tech companies to grow and scale in the UAE and MENA region, while also driving AI innovation and adoption. In her free time, Maryam enjoys playing polo and scuba diving.
Matthew Townsley – Matthew leads product teams from "aha!" to launch and beyond, turning great ideas into products people love. Now the Senior Vice President of Creative Design and Delivery at Aldar, Matthew spearheads their digital transformation efforts, bringing extensive expertise in fast-paced, results-driven environments.
JiaJia Liu – A Partner at SYP in the Middle East, JiaJia collaborates with UAE leadership to drive systemic transformation across social, education, and cultural sectors. With a global career spanning continents and industries, she integrates people, environment, and cultural contexts into strategic and creative processes.
Together, we’ll explore how cultural differences shape decision-making, feedback styles, and teamwork—key insights for anyone working in today’s interconnected world. Whether you're a seasoned professional or new to the design world, this session promises valuable takeaways to enhance your approach to building empathy and designing with inclusivity in mind.
📅 Date: 30 January
📍 Location: THE BRIDGE | Wellness Hub
🕒 Time: 6.30pmDon’t miss this opportunity to connect, learn, and grow with the HCD UAE community. RSVP now to secure your spot!
Massive thanks to our partners aspexx for all their support.