What we’re about
SDXD (San Diego Experience Design) empowers the ☀️ San Diego 🌴 user experience community by organizing events that educate, connect, and inspire experienced and aspiring UX professionals.
Our events are always free and open to everyone! You do not have to be an UX professional to attend. Our events are for anyone who cares about creating great experiences.
Come explore new ideas, make new connections, grow your skills, and leave inspired.
sdxd.org | Follow us on LinkedIn
Upcoming events
2
SDXD/SDUXRs San Diego UX Holiday Mixer (RSVP on Eventbrite)
The Original 40 Brewery, 3117 university ave, San Diego, CA, US➡️➡️ RSVP on Eventbrite ⬅️⬅️
Join us for a festive evening of mingling, drinks, and UX chatter at SDXD's & SDUXRs' San Diego UX Holiday Mixer!
Whether you're a seasoned UX professional or curious about the community, join us at Original 40 Brewing in North Park!
Check out San Diego Experience Design on LinkedIn
Check out San Diego UX Researchers on LinkedIn
➡️➡️ RSVP on Eventbrite ⬅️⬅️
---
Parking:
There is no lot at Original 40. There is limited street parking in North Park. We recommend parking in the North Park Garage on 3829 29th Street or the parking lot at CVS at 3151 University Ave (both paid options)
➡️➡️ RSVP on Eventbrite ⬅️⬅️5 attendees
The Seven Deadly Sins of AI Product Design
UCSD Design & Innovation Lab, 9510 Innovation Lane, San Diego, CA, USWhat if your AI product isn’t failing because of the tech, but because of the psychology behind it?
Join Karl Purcell of Irrational Labs for a behavioral autopsy of failed AI products, and the patterns that predict success.
Despite big budgets and long build cycles, many AI features fail at launch. The culprit? Teams optimize for technical impressiveness rather than user psychology. They create magical-feeling interfaces that confuse real people and try to solve problems users don't actually have.
Through their work with Silicon Valley teams, they've identified the 7 critical behavioral mistakes that kill AI products before users even try them. In this session, they'll reveal these pitfalls and provide practical strategies to avoid them. You'll walk away with:
- The 7 behavioral traps that doom AI products
- Real examples of spectacular failures (and what teams learned)
- A diagnostic to test your ideas before you build
- Behavioral design principles that turn AI features into user favorites
This session is for product managers, designers, engineers, and innovation leads building AI-powered tools.
Don’t miss it if you want your features to be used, loved, and remembered (and ideally, also paid for).
AGENDA
- 6:00 Arrival/Check-In
- 6:30 Talk Begins
- 7:30 Q&A/Post-Talk Networking
OUR VENUE SPONSOR
The Design Lab at UC San Diego is an anchor design institution within the San Diego-Tijuana region that pairs design education and research with community needs to create positive, impactful real-world solutions and design-driven innovations.
PARKING & TRANSIT INSTRUCTIONS
UCSD: Getting to the Design & Innovation Building
All visitors to the DIB are encouraged to use the San Diego Metropolitan Transit System when visiting UC San Diego. The trolley is an excellent option for travel to campus.
- When navigating to the DIB, please utilize the website: MTS - San Diego Metropolitan Transit System (sdmts.com) – Enter your starting location and not your ending location will be (UC San Diego Central Campus Station).
- The trolley does cost $2.50 each way, which means your round trip to and from the DIB should total $5.00.
- There is also a five-story FREE parking garage at the Nobel Drive Station at La Jolla Village Square - 8657 Villa La Jolla Dr. San Diego, CA 92037. You can catch the trolley there, heading north toward UTC/UC San Diego. Just two stops up, the trolley will drop you off at the front of the Design and Innovation Building.
Although public transportation is highly recommended as parking is limited on campus, there are several parking lots near the building for those needing to drive. If you plan to drive to campus, please give yourself plenty of time. You can download the ParkMobile app to pay for your space digitally once you find a spot.
- P510 - Pay and Display, Northside of the DIB (Closest)
- Gilman Parking Structure, Southwest side of the DIB (Largest)
- P506 - Pay and Display, Northside of the DIB
- P504 - Pay and Display, Northside of the DIB
For more information, refer to Transportation Services' Visitor Parking.
63 attendees
Past events
205
Group links
Organizers
Members
5,938
