Experience Optimization

AGENDA
6:30 - 7:00PM Food and socializing
7:00 - 7:45PM Introductions and talk
7:45 - 8:00PM Q&A Discussion
8:00 - 9:00PM More socializing

LIVESTREAM
https://youtu.be/noaJMz4JYPU

ABOUT THE TALK
As user needs, behaviors and objectives continuously evolve, it can often be difficult for our user experiences to keep up with them. In this talk, Matt will provide an introduction to Experience Optimization (EXO) - a commitment to regularly enhancing digital touchpoints based on an ever-growing audience understanding. In addition, Matt will cover how content, design, analytics and direct audience engagement activities fit into a broader EXO campaign, a few example structures and success stories, as well as ultimately cover how you can implement EXO strategies to the benefit of your practice.

ABOUT THE SPEAKER - MATT SCHERRER
After ditching his prospects of a career in international relations, Matt made the natural transition into digital consulting. He has spent the past 15 years in various roles ranging from solutions engineering and digital strategy, to running operations for a small global agency.

In 2016, Matt co-founded the content experience shop DEFT Digital that was sold to San Francisco-based Tendo Communications in 2018. Matt's new company, Viscid, focuses on designing and implementing experience optimization campaigns for its customers.
https://www.linkedin.com/in/matthewscherrer/
https://viscid.co/

ABOUT THE SPONSOR
Oracle Data Cloud has graciously offered their space and to provide food and drinks. Thanks so much!

Oracle Data Cloud helps marketers use data to capture consumer attention and drive results. Used by 199 of the United States’ 200 largest advertisers, our Audience, Context and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

PARKING
There's a free garage onsite